Our Company

Our History

Parr Investments, Inc. was founded in 2001 by owner Chris Parr.

This company was created on the heels of his thriving flooring business which concentrated on carpeting new apartment communities. With a strong understanding of the construction process and some residential custom home building under his belt, Chris decided to take his business to the next level.

After some research and planning he discovered some land off Ebert Road in Winston Salem that was a perfect location to construct his first apartment community, Bromley Park Apartments. As the general contractor of Parr Construction, Inc., Chris has the ability to give a hands-on approach to the construction of his communities, growing Parr Investments, Inc. to a portfolio of 2,499 apartment homes.

With each new community built, Parr Investments’ management team strives to meet the needs of the growing rental consumer and offer the highest level of customer service and quality apartment living.

Executive Team

Chris Parr

Owner and CEO

Chris is a native of Greensboro, North Carolina and a graduate of Appalachian State University.

Rhonda Roth


Rhonda is from the Foothills of Yadkin County, NC but has resided in Winston Salem since 2000.


Parr Investments’ vision is to continue to build and create quality apartment homes to meet the demands of the consumer.

Through Parr Construction, Inc., a sister company of Parr Investments, we have recently secured coveted residential locations to serve Kernersville’s multi-family needs. These locations will consist of over 648 apartment homes.

The Reserve at Smith Crossing is our first of two residential communities that we have recently finished construction. This community consist of 376 apartment homes kicking off our 648 planned apartments for the Kernersville market.

The Grand at Union Cross, our second community in Winston Salem / Kernersville area began construction late 2019. This will complete our current plans for the full 648 apartment homes.

Parr Construction, Inc. headed by Chris Parr will continue to explore opportunities in which to grow and provide luxury apartment communities.

Our Residents Say...

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