Builder first, and still the owner.
Parr Investments has built every one of its apartment homes with its own construction company. Founded in Winston-Salem in 2001, and still locally and family owned.
One community off Ebert Road, then thirteen more.
Parr Investments, Inc. was founded in 2001 by owner Chris Parr.
The company was created on the heels of his thriving flooring business, which concentrated on carpeting new apartment communities. With a strong understanding of the construction process and some residential custom home building under his belt, Chris decided to take his business to the next level.
After some research and planning he discovered land off Ebert Road in Winston-Salem that was a perfect location for his first apartment community, Bromley Park Apartments. As the general contractor of Parr Construction, Inc., Chris has the ability to take a hands-on approach to the construction of his communities, growing Parr Investments, Inc. to a portfolio of 3,083 apartment homes.
Concentrating on Forsyth County, which he knew well, Chris built six more communities in Winston-Salem over the next twelve years. Clemmons Town Center became the first outside the city in 2015, and The Reserve at Smith Crossing took the company to Kernersville in 2017, the first of four communities planned there. The Reserve at Brookberry Farm followed in Winston-Salem in 2019, and The Grand at Union Cross and 1188 at Solomon in Kernersville. The Lake at Belmont is under construction in Clemmons, and The Mallory at Union Square is in planning.
Today Chris leads the company as owner and CEO, choosing the locations that best meet the demands of growing communities and overseeing every stage of development, planning and construction. Outside the business, he supports the local community through foundations and area universities.
With each new community built, the Parr Investments management team strives to meet the needs of the growing rental consumer and offer the highest level of customer service and quality apartment living.
The Parr property difference
All Parr properties are built with great attention to detail. At any of them you can expect prompt response to your requests and customer service beyond compare.
Built by the owner
Every Parr community is designed and built by Parr Construction, the company's own general contractor. The people who own the buildings are the people who chose the materials.
Maintenance that shows up
On-site maintenance teams at every community, and a standing expectation of prompt response. It is the thing residents mention most in their reviews.
An office that goes out of its way
A leasing office on site at every community, run by people who know the property and take care of the people who live there. Residents single them out in their reviews again and again.
Pets are family
Every community is pet-friendly with a fenced pet park, and none of them charge monthly pet rent.
See the difference for yourself
Every one of our 12 open communities welcomes walk-ins during office hours, and tours can be booked in advance. 3,083 homes and counting.